Talk to an insignia specialist - 1300 467 446
Need Help


Sowing seeds of traceability for Australia's leading seed provider 

03 AUGUST 2021

For over 50 years Pacific Seeds - Australia has been at the forefront of seed production in Australia, developing technology, improving management techniques and driving industry breakthroughs. Established in Central Queensland in 1962, Pacific Seeds is a leading agribusiness that partners with Australian and international growers to deliver the best possible outcomes for Australia's agricultural industry.

The Challenge

Harnessing advanced technologies in traditional plant breeding, Pacific Seeds prides itself on a strong reliable reputation with growers, agronomists, and consultants across the globe. Recognising the importance of traceability of goods and label adherence, as well as an opportunity to improve productivity, Pacific Seeds turned to insignia for advice to improve product intelligence and manufacturing processes.

Much like a fingerprint, labels hold valuable product data such as key variable product information, product description, batch code and use by date. Dislodged or lost product labels have serious implications for compliance and end-to-end traceability.

Seed manufacturing and processing plants are dust-filled ecosystems by nature causing issues for packaging, labelling and traceability of product. Woven polypropylene seed bags’ textured, glossy surface can make label adhesion a challenge with dust particles also proving a barrier for effective label adhesion.

Pacific Seeds required a label that would not only adhere to the polypropylene bags but last the life of the product. Adding to the challenge, labels were manually added through a peel and stick process during production. This presented no immediate implication for the business, however efficiencies were identified through redesign of labelling application processes.

“It was apparent Pacific Seeds needed stronger solutions to prevent data loss, improve product traceability and reduce manual handling. We worked together to provide a solution specific to their unique environment.  ~ Boyd Rose, Production and Business Development Manager, Domino, insignia.

Pacific Seeds grain bags require a unique method of label application suited for harsh environments.

The Solution

Finding an automated labelling solution presented a few complexities of its own. Firstly, due to the type of label being recommended for the woven polypropylene bags, the system had to be able to cope with a highly aggressive adhesive that would securely adhere to the seed bags.

Secondly, the rounded profile of the bags meant that the system would need to ensure a good bond to the surface and cater for the uneven discrepancies.

Finally, the dusty environment had the potential to damage exposed electronic component and impact production uptime.

To overcome challenges, insignia recommended synthetic thermal transfer labels for print and application onto the polywoven bags. This style of label features an aggressive adhesive that successfully bonds to the bag’s surface, and thermal transfer technology results in a life-long print solution.

To improve the labelling process, insignia presented the Domino M230iT4 Automatic Label Applicator, as the most effective solution. The M230i Automatic Label Applicator comes standard with a fully enclosed cabinet, keeping machinery and critical components protected and working efficiently - ideal for Pacific Seeds’ dusty production environment.

Additionally, the non-stick componentry of the M230i’s label release peel mechanism caters for the highly aggressive adhesive of the label, and the 3-step process to tamp, press and then blow the label evenly once adhered guarantees a good label bond. 

“We are very satisfied with insiginia's solution. Not only are we saving time in our seed bag labelling, we are also seeing improvement in traceability. It provides confidence in our supply chain and peace of mind that insignia were the right choice in partnership.  ~ Angus Rathie, Processing & Warehouse Manager, Pacific Seeds.

Domino's M230iT4 Automatic Label Applicator is ideal for harsh labelling environments.

The Result

After implementing the solution presented by insignia, Pacific Seeds realised an immediate upturn in their labelling process. Automating the label application process resulted in a significant increase in their productivity by allowing a quicker turnaround in order picking and provided an opportunity to upskill employees previously engaged to apply the labels reallocated to more complex tasks.

Product traceability and product intelligence is paramount in delivering quality seed product to the agricultural industry. The new labels and application process ensured Pacific Seeds would have improved ‘whole of chain’ traceability as the risk of the labels dislodging was eliminated.

Through the business improvement partnership with insignia, Pacific Seeds have realised additional gains through increased productivity, increased visibility, transparency and traceability in their supply chain.

For further information

To find out more about how insignia can provide you with a custom labelling solution that meets your unique requirements, or to automate your labelling process, call us on 1300 467 446 or email us at


Custom labelling solutions bringing your brand to life

Custom Labels

Increase visibility, market competitiveness and shelf appeal with custom product labels. We work directly and collaboratively with you to understand your requirements and the shelf life and application of your product to create labels that will bring your brand to life.

Desktop Printers

These compact printers are ideal for when space is at a premium or when your label printing volume is low to medium (fewer than 500 labels per day). Desktop printers have a small footprint, and are also ideal when you use multiple printers throughout your process.

Blank Labels

Whether you’re shipping a box, naming a sample or barcoding your inventory, labels are crucial for identifying, tracking and tracing. We are a leading national label manufacturer trusted by hundreds of Australian businesses for their thermal labelling requirements.


Related resources

Enquire now

Ready to learn more? Get in touch

Our team of specialists have experience over a wide range of industries and applications and can guide you in choosing the right solution to suit your needs.

Fill in your details below to get started.