Full-colour branding meets flexible on-demand printing
On an overprinted label, your brand logo is printed in full-colour, premium-quality at our state-of-the art pressroom. A designated section is left to accommodate variable information such as barcodes, sequential numbers, product descriptions, weight, package size, and ingredients batch details.
To complete your label, we help you select the right ribbon from our extensive range to ensure sharp, durable text.
When it's time to print, your thermal printer can add the variable information directly onto a consistent, high-quality label. This versatile solution allows you to overprint any details in-house, at your convenience — giving you the perfect label, with whatever information you need, whenever you need it.
Why choose Overprint Labels?
Overprint labels offer the perfect combination of a professionally designed product label that represents your brand, with the flexibility to print variable information — such as flavour variants, best-before dates, and nutritional details — on demand.
Key benefits:
- Reduce the amount of label stock you need to keep on hand
- Print variable data as required, eliminating waste
- Lower costs by investing in a single, versatile label design
- Easily update or change details when needed
- Avoid redundant or obsolete label inventory
- Control the number of labels printed for each batch, ideal for food manufacturers
- Print personalised or seasonal messages to minimise leftover stock
- Print labels at your convenience, ensuring you never run out
- Display any information required, whenever you need it.
Using Overprint Labels effectively
Overprint labels have a wide range of applications across nearly every industry. Common uses include:
- Product descriptions
- Weight
- Package size
- Ingredients
- Batch Information for traceability
- Barcoding
- Sequential numbering.
Premium finishes
We offer a range of premium-quality coatings and laminates to enhance your label's colours, improve its aesthetic appeal, and protect the surface from moisture and abrasion. Common finishes include:
Laminate. Provide excellent protection against scuffing or corrosion, available in both matte and gloss finishes.
UV Varnish. Add gloss effect while offering moderate surface protection.
Water-Based Varnish. Used for specialty overprint applications.
Thermal printing options
As part of your overprint labelling solution, we support a wide range of industry-leading thermal printer brands, including Honeywell, Zebra, Bixolon, and Epson.
When choosing the right printer for your overprinting needs, the most important factor to consider is the number of labels you will print per day.
Download our guide to help you choose the right printer for your needs.
Enhance your label printing with these accessories
Cutter Unit. Enables labels to be cut individually immediately after printing, allowing for easy distribution.
Internal Rewinder. Allows labels to be rewound onto a new roll inside the printer — ideal for batch printing small rolls to use later.
External Rewinder. For large-volume batch printing, the external rewinder rewinds labels onto a large roll outside the printer, ready for later use.
Peel and Present Kit. Automatically peels the backing paper from printed labels, presenting them at the front of the printer for quick application. This reduces handling time and mess, as the backing paper is wound inside the printer. (Must be used with an internal rewinder.)
Handheld Label Applicators. Industry-leading TOWA handheld applicators make applying labels fast, precise, and simple.
Label printing software
If you need to print variable data from a database onto labels, tags, or tickets, label design software is essential. BarTender is the world's leading label design solution, offering a user-friendly interface that makes it easy to design and update labels, add GS1-compliant barcodes, apply Plain English Allergen Labelling (PEAL) requirements, and add graphics.
Gumnut Chocolates cut costs using flexible overprint labels
Overprint labelling provides a versatile, affordable, and convenient solution, combining prime (custom) label quality with the flexibility to print variable information — such as flavour variants and nutritional details — creating visually appealing labels that showcase your brand.
Need help selecting the right solution?
Our product specialists can offer help or guidance on a solution that will meet your needs now and into the future.
