Distinguish, elevate, and safeguard your brand
Driven by impulse, consumers often make purchase decisions based on a product’s aesthetic appeal or how it stands out on the shelf. Your brand is a valuable asset and protecting it starts with a label that captures your brand’s DNA, evokes an emotional connection, and delivers essential information with clarity.
With more than 55 years of label converting experience, our knowledgeable team works closely with you to bring your vision to life — crafting custom labels that make a powerful first impression and authentically reflect your brand.
What are Plain English Allergen Labelling (PEAL) standards?
If your business grows, packages, or processes food, you're now required to comply with updated food labelling standards. The Plain English Allergen Labelling (PEAL) requirements play a critical role in improving how allergens are communicated on food labels.
Changes to the Australian and New Zealand Food Standards Code for PEAL came into effect on 25 February 2024.
Custom Product Labels
A colourful product label is far more than a sticky piece of paper — it should identify, distinguish, and promote your brand, bringing it to life!
This guide breaks down the key components of a custom adhesive label, explores the range of printing and finishing options available, and outlines important operational and lifespan considerations to help you achieve the best possible results.
Country of Origin Labelling
The Country of Origin Labelling (CoOL) regulations are mandatory requirements designed to clearly show Australian consumers where a product has been grown, made or packaged.
Our technical capabilities
Flexographic Printing
Flexographic printing is globally recognised as the label industry's leading printing technology. Combining fast press speeds, excellent print quality and efficient plate and colour change regimen, Flexo ensures a flexible, efficient and cost-effective printing process. Each order requires less press time, which reduces costs and lead times for customers while providing outstanding image and colour integrity.
Full vs Spot Colour
Spot Colour: While CMYK is suitable for reproducing millions of images there are certain colors that cannot be achieved using this process. Spot colour will help you achieve the perfect colour quality required, by using the Pantone Matching System (PMS) to mix specialty ink pigments and achieve an exact colour match. Spot colours can be used in addition to CMYK printer process to help aesthetically enhance your labels and achieve fluoro, metallic and particularly intense colours.
CMYK: CMYK or Four Colour Process technology is the industry standard means of transferring full colour artwork onto a substrate through a printing press. Using combinations of four- Cyan (C), Magenta (M), Yellow (Y) and Black (K) and incorporating half tone dots and solids- printers can achieve photographic quality reproduction and solid colours with maximum efficiency.
Coating
Surface coatings and laminates can add a glossier or more matt appearance and aesthetically enhance your label. In cases where moisture or scuffing can threaten the lift or performance of the label, a coating will protect the substrate and printed images. Common finishes include:
- Laminate - Creates an excellent barrier to protect against scuffing or corrosion- available in both Matt and Gloss
- UV Varnish - Creates a gloss effect and protects to a lesser degree.
- Water Based Varnish - Used in specialty overprint applications.
Finished Format
Your labels can be supplied as:
- Rolls of labels wound around cores. A range of core sizes are available to match your printer brand and model
- Fanfold bundles. These are labels stacks with alternating folds, as opposed to being supplied on cores. Fanfold labels can be used where larger quantities are preferred to minimize the frequency of rolls changes.
A4 Sheet format which are cut so that each label or 'label-set' is on an individual sheet, and are often used when the labels are over-printed by a laser printer, rather than a thermal printer.
Need help selecting the right solution?
Our product specialists can offer help or guidance on a solution that will meet your needs now and into the future.
