CUSTOM LABEL SOLUTIONS
Leverage our label knowledge
insignia manufactures labels and tags to meet every type of application - from product to barcode, shipping, carton and pallet labelling, for commercial application right through to industrial use. From concept to beyond delivery, we’re with you every step of the way to solve your design or application challenges to produce a solution that performs to your unique requirements. Have a challenge? Let us solve it!
Though an effective product label design, we helped Byron Bay Honey promote their 100% Australian-grown brand while ensuring compliance with Australian Country of Origin Labelling (CoOL) Standards.
Sovereign Hill has been sharing the iconic story of Australia’s Gold Rush for almost 50 years through an immersive experience in their open-air museum. Find out how we helped bring their brand to life through custom product labels on their lolly jars.
Label Experts
Expert knowledge to guide you
At insignia, we consider our customers as partners – your success is our success. Our goal is to deliver a seamless label printing experience and partner with you long-term to ensure you receive the best in quality and service. Why should you choose us for your label printing?
- We live and breathe labels - With 55+ years of experience we’ve honed our label expertise and craftmanship.
- Personalised service – We’ve assembled a team of experts to ensure your label production experience is seamless.
- Local manufacturer – Family owned and operated; we have label manufacturing hubs here in Australia which provides our customers with supply security.
- We are certified to ISO 9001 standards; proof of an uncompromising commitment to quality.
Product Labels
Custom Labels to bring your brand to life
Elevate your brand with quality labels and exceptional service from our dedicated label experts.
You invest a significant amount time, money, and passion into creating a great product. Your product label and packaging are the first thing customers see that represents your brand and communicates your brand story to consumers. That’s why it’s critical to ensure your product labelling is flawless and provides the durability to perform for its intended application and environmental conditions. We get to know exactly what you need to build a cost-effective label using attention-grabbing techniques.
From international food and beverage exporters, government, transport and shipping, agriculture, and construction, right through to local artisan producers – we support a variety of Australian businesses by manufacturing premium quality labelling solutions.
Label Design
Custom Labels for ultimate shelf appeal
Our team has a deep understanding of trends and functional labelling requirements for your industry and will help match materials and adhesives with your end-use requirements.
We take your carefully designed artwork and translate it into an eye-catching, functional label that ensures your product looks good in any environment and enables the relevant product and safety information to be legible.
If you have a design spec or artwork ready, we can work from it with you or liaise with your designer directly. From initial brief to final delivery, our designers will guide you through the entire label design and construction process.
If you don’t have a design spec or artwork yet, we can help you define your requirements and produce a label design to ensure your label designs are provided in the perfect format, with all layers set correctly for printing. > See Artwork Guidelines.
Sustainable Labels
Environmentally concious label choices
Our approach to sustainability is woven through every aspect of our business.
We work closely with our suppliers to provide a range of sustainable label stocks designed to minimise the environmental impact when placed on packaging materials and help improve recyclability.
Ask us about the latest sustainable label materials available to see if they’re suitable for your product and application.
Thermal Labels & Ribbons
Versatile Labels for every application
We offer a range of thermal label products that cater to a range of diverse applications and environments, including Direct Thermal or Thermal Transfer options with permanent or removable adhesive properties. Our thermal labels are ideal for various applications, including:
- Barcode Labels & UPC Code Labels
- Variable Data & Sequentially Numbered Labels
- Lot, Date & Batch Code Labels
- Logistics and SSCC Shipping Labels
Looks matter when it comes to taste
Consumers take only 2.5 seconds to make a purchasing decision, making label design a key competitive advantage for brands on the supermarket shelf. Check out our tips for standing out and maximising shelf appeal.
insignia's Guide to Custom Product Labels
A product label is more than just a sticky piece of paper – it should embody your brand, bringing it to life. We’ve created a guide to explain the label construction; printing and finishing options; and product lifespan factors that need to be considered to ensure the best result for both your label and product.
Thermal Labelling Myths: Busted
There are many important considerations when bringing your product to market – but one area that is often misunderstood is the thermal labelling used on both the shipping units or ‘outers’, and the SSCC (pallet) labels. There are many urban myths surrounding thermal labels, so we’ve consulted with our in-house experts to see if we could bust some of them wide open!
With an ever-expanding and varied product line, see how we helped gourmet chocolatier Gumnut Chocolates keep costs down with a versatile branded labelling solution.