Looks matter when it comes to taste
Consumers take only 2.5 seconds to make a purchasing decision, making label design a key competitive advantage for brands on the supermarket shelf. Check out our tips for standing out and maximising shelf appeal.
insignia's Guide to Custom Product Labels
A product label is more than just a sticky piece of paper – it should embody your brand, bringing it to life. We’ve created a guide to explain the label construction; printing and finishing options; and product lifespan factors that need to be considered to ensure the best result for both your label and product.
Thermal Labelling Myths: Busted
There are many important considerations when bringing your product to market – but one area that is often misunderstood is the thermal labelling used on both the shipping units or ‘outers’, and the SSCC (pallet) labels. There are many urban myths surrounding thermal labels, so we’ve consulted with our in-house experts to see if we could bust some of them wide open!

With an ever-expanding and varied product line, see how we helped gourmet chocolatier Gumnut Chocolates keep costs down with a versatile branded labelling solution.