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Custom Labels

Label Solutions For Any Application 

insignia manufactures custom label solutions to help Australian businesses identify, promote and bring their brands to life. We collaborate directly with you to tailor a unique labelling solution that adds value to your operations, and builds brand competitiveness.


Leverage our label knowledge

insignia manufactures labels and tags to meet every type of application - from product to barcode, shipping, carton and pallet labelling, for commercial application right through to industrial use. From concept to beyond delivery, we’re with you every step of the way to solve your design or application challenges to produce a solution that performs to your unique requirements. Have a challenge? Let us solve it!


We’ve helped 5,000+ companies innovate & improve operational efficiency

With an ever-expanding and varied product line, see how we helped gourmet chocolatier Gumnut Chocolates keep costs down with a versatile branded labelling solution.

Though an effective product label design, we helped Byron Bay Honey promote their 100% Australian-grown brand while ensuring compliance with Australian Country of Origin Labelling (CoOL) Standards.

Sovereign Hill has been sharing the iconic story of Australia’s Gold Rush for almost 50 years through an immersive experience in their open-air museum. Find out how we helped bring their brand to life through custom product labels on their lolly jars.

Label Experts

Expert knowledge to guide you

At insignia, we consider our customers as partners – your success is our success. Our goal is to deliver a seamless label printing experience and partner with you long-term to ensure you receive the best in quality and service. Why should you choose us for your label printing?

  • We live and breathe labels - With 55+ years of experience we’ve honed our label expertise and craftmanship.
  • Personalised service – We’ve assembled a team of experts to ensure your label production experience is seamless.
  • Local manufacturer – Family owned and operated; we have label manufacturing hubs here in Australia which provides our customers with supply security.
  • We are certified to ISO 9001 standards; proof of an uncompromising commitment to quality. 

Product Labels

Custom Labels to bring your brand to life

Elevate your brand with quality labels and exceptional service from our dedicated label experts. 

You invest a significant amount time, money, and passion into creating a great product. Your product label and packaging are the first thing customers see that represents your brand and communicates your brand story to consumers. That’s why it’s critical to ensure your product labelling is flawless and provides the durability to perform for its intended application and environmental conditions. We get to know exactly what you need to build a cost-effective label using attention-grabbing techniques.

From international food and beverage exporters, government, transport and shipping, agriculture, and construction, right through to local artisan producers – we support a variety of Australian businesses by manufacturing premium quality labelling solutions.

Label Design

Custom Labels for ultimate shelf appeal

Our team has a deep understanding of trends and functional labelling requirements for your industry and will help match materials and adhesives with your end-use requirements.

We take your carefully designed artwork and translate it into an eye-catching, functional label that ensures your product looks good in any environment and enables the relevant product and safety information to be legible. 

If you have a design spec or artwork ready, we can work from it with you or liaise with your designer directly. From initial brief to final delivery, our designers will guide you through the entire label design and construction process.

If you don’t have a design spec or artwork yet, we can help you define your requirements and produce a label design to ensure your label designs are provided in the perfect format, with all layers set correctly for printing. > See Artwork Guidelines

Sustainable Labels

Environmentally concious label choices

Our approach to sustainability is woven through every aspect of our business. 

We work closely with our suppliers to provide a range of sustainable label stocks designed to minimise the environmental impact when placed on packaging materials and help improve recyclability. 

Ask us about the latest sustainable label materials available to see if they’re suitable for your product and application. 

Thermal Labels & Ribbons

Versatile Labels for every application

We offer a range of thermal label products that cater to a range of diverse applications and environments, including Direct Thermal or Thermal Transfer options with permanent or removable adhesive properties. Our thermal labels are ideal for various applications, including:

  • Barcode Labels & UPC Code Labels
  • Variable Data & Sequentially Numbered Labels
  • Lot, Date & Batch Code Labels
  • Logistics and SSCC Shipping Labels


Custom solutions to bring your brand to life


Custom prime and overprint label gallery

Sovereign Hill needed high-quality product labels to print variable data on for their custom lolly jar range. Designers worked closely with the customer to provide the added benefit of delivering an eye-catching branded label paired with the flexibility of printing variable product information in-house.

Byron Bay Honey required product label that promotes their 100% Australian-grown brand whilst still ensuring compliance with Australian Country of Origin Labelling Standards. The design of the pre-printed label upholds the familiar Byron Bay Honey brand with an appealing gloss finish and includes necessary information such as ingredients and nutritional information.

Gumnut Chocolates needed to print different information on their labels such as product description and nutritional information for their expanding product range of jars, poly bags and chocolate boxes. Introducing an overprint label enabled Gumnut to reduce their label inventory and improve production processes.

Lewis & Son's product range required a more flexible approach to label printing in-house. Introducing a pre-designed template label enabled Lewis & Son to have this flexibility and reduce label product lines as needed whilst maintaining their brand.

Guzman Y Gomez required their signature yellow branding to be used for their primary labels for customer facing products. The use of a yellow overprint label serves essential functions such as their instore and delivery ranges whilst preserving brand identity.

insignia delivered Australian Pet Brands with a suite custom printed labels that help accurately show the real ingredients in their pet foods. The labels also feature vibrant visuals on customer facing products that encourage customers to pick up the product from supermarket shelves.

Sanitarium offers a varied product range, from peanut butter to liquid breakfast drinks. The custom printed label design encourages consumers to select their products from the supermarket shelf and provides relevant informative nutritional information.

Australia Post need fit-for-purpose custom printed labels to help customers track and locate their parcels. The prime label helps the postal service provide precise details and convenience to ensure timely delivery or pickup of parcels for customers.

Label Manufacturing
We have a long history in label manufacturing – in our Brisbane and Melbourne production facilities, we convert blank labels and print high quality colour labels, with a focus on quality, consistency and value.

Looks matter when it comes to taste

Consumers take only 2.5 seconds to make a purchasing decision, making label design a key competitive advantage for brands on the supermarket shelf. Check out our tips for standing out and maximising shelf appeal.

insignia's Guide to Custom Product Labels

A product label is more than just a sticky piece of paper – it should embody your brand, bringing it to life. We’ve created a guide to explain the label construction; printing and finishing options; and product lifespan factors that need to be considered to ensure the best result for both your label and product.

Thermal Labelling Myths: Busted

There are many important considerations when bringing your product to market – but one area that is often misunderstood is the thermal labelling used on both the shipping units or ‘outers’, and the SSCC (pallet) labels. There are many urban myths surrounding thermal labels, so we’ve consulted with our in-house experts to see if we could bust some of them wide open!

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Ready to learn more? Get in touch

Our team of specialists have experience over a wide range of industries and applications and can guide you in choosing the right solution to suit your needs.

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