Driven by impulse, consumers often make decisions based on a product's aesthetic appearance, or it's shelf appeal. Your brand is an important asset to protect, so having a product label that reflects your brands DNA, evokes a memorable, emotional response and is informative is essential.
With nearly 50 years experience in label converting our knowledgable team will work closely with you to fulfil your labelling vision and create a custom label that makes the best first impression and will bring your brand to life.
Our Technical Capabilities
Flexographic printing is globally recognised as the label industry's leading printing technology. Combining fast press speeds, excellent print quality and efficient plate and colour change regimen, Flexo ensures a flexible, efficient and cost-effective printing process. Each order requires less press time, which reduces costs and lead times for customers while providing outstanding image and colour integrity.
Spot Colour: While CMYK is suitable for reproducing millions of images there are certain colors that cannot be achieved using this process. Spot colour will help you achieve the perfect colour quality required, by using the Pantone Matching System (PMS) to mix specialty ink pigments and achieve an exact colour match. Spot colours can be used in addition to CMYK printer process to help aesthetically enhance your labels and achieve fluoro, metallic and particularly intense colours.
CMYK: CMYK or Four Colour Process technology is the industry standard means of transferring full colour artwork onto a substrate through a printing press. Using combinations of four- Cyan (C), Magenta (M), Yellow (Y) and Black (K) and incorporating half tone dots and solids- printers can achieve photographic quality reproduction and solid colours with maximum efficiency.
Surface coatings and laminates can add a glossier or more matt appearance and aesthetically enhance your label. In cases where moisture or scuffing can threaten the lift or performance of the label, a coating will protect the substrate and printed images. Common finishes include:
- Laminate - Creates an excellent barrier to protect against scuffing or corrosion- available in both Matt and Gloss
- UV Varnish - Creates a gloss effect and protects to a lesser degree.
- Water Based Varnish - Used in specialty overprint applications.
Your labels can be supplied as:
- Rolls of labels wound around cores. A range of core sizes are available to match your printer brand and model
- Fanfold bundles. These are labels stacks with alternating folds, as opposed to being supplied on cores. Fanfold labels can be used where larger quantities are preferred to minimize the frequency of rolls changes.
A4 Sheet format which are cut so that each label or 'label-set' is on an individual sheet, and are often used when the labels are over-printed by a laser printer, rather than a thermal printer.
LABELLING
Country of Origin Labelling
The Country of Origin Labelling (CoOL) regulations are mandatory labelling reforms aimed to clearly show Australian consumers where a product has been made, grown or packaged.
GUIDES AND EBOOKS
Custom Product Labels (White Paper)
A colourful, product label is much more than a sticky piece of paper…it should identify, distinguish and promote your brand, bringing it to life!
This guide explains the different components that make up a custom, adhesive label, the variety of printing and finishing options available and explores some operational and lifespan factors that should be considered to ensure the best result.
Though an effective product label design, we helped Byron Bay Honey promote their 100% Australian-grown brand while ensuring compliance with Australian Country of Origin Labelling (CoOL) Standards.
Sovereign Hill has been sharing the iconic story of Australia’s Gold Rush for almost 50 years through an immersive experience in their open-air museum. Find out how we helped bring their brand to life through custom product labels on their lolly jars.
OUR CUSTOM SOLUTIONS
insignia Labelling Solutions
We have a long history of labelling converting. At our Brisbane and Melbourne production hubs, we convert blank labels and print high quality colour labels, with a focus on quality, consistency and value.
With an ever-expanding and varied product line, see how we helped gourmet chocolatier Gumnut Chocolates keep costs down with a versatile branded labelling solution.