At insignia, we provide Australian companies with unique labelling solutions to identify, promote and bring their brands to life. We work directly and collaboratively with you to understand your situation and needs, and create a unique labelling solution tailored to add genuine value to your operations, and build your market competitiveness. Our mission is focused on helping Australia compete and your business is part of this vision.
We believe our people are our key point of difference. Their steadfast passion to always deliver for you at every stage of the label making process is something you can be confident in.
insignia provides a full-service for custom label creation, including artwork, printing, cutting, slitting and despatch. Attentive care is taken to each detail along the way, considering label size, material and application. Our team work closely with you to fulfil your labelling vision and create a product that brings your brand to life.
Your brand is an important asset to protect, and the consumers' first impressions of a product is shaped by how the products label looks. Ensure you make a best first impression and contact insignia for your custom label requirements.
Flexographic printing is globally recognised as the label industry's leading printing technology. Combining fast press speeds, excellent print quality and efficient plate and colour change regimen, Flexo ensures a flexible, efficient and cost-effective printing process. Each order requires less press time, which reduces costs and lead times for customers while providing outstanding image and colour integrity.
Spot Colour Printing
While CMYK is suitable for reproducing millions of images there are certain colors that cannot be achieved using this process. Spot colour will help you achieve the perfect colour quality required, by using the Pantone Matching System (PMS) to mix specialty ink pigments and achieve an exact colour match. Spot colours can be used in addition to CMYK printer process to help aesthetically enhance your labels and achieve fluoro, metallic and particularly intense colours.
CMYK or Four Colour Process technology is the industry standard means of transferring full colour artwork onto a substrate through a printing press. Using combinations of four- Cyan (C), Magenta (M), Yellow (Y) and Black (K) and incorporating half tone dots and solids- printers can achieve photographic quality reproduction and solid colours with maximum efficiency.
Surface coatings and laminates can add a glossier or more matt appearance and aesthetically enhance your label. In cases where moisture or scuffing can threaten the lift or performance of the label, a coating will protect the substrate and printed images. Common finishes include:
Your labels can be supplied as
Your label will identify, distinguish and promote your brand – helping to bring it to life. When your product leaves the plant destined for customer and consumer, its life is only beginning.
Country of Origin Labelling
Custom Product Labels (White Paper)
A colourful, product label is much more than a sticky piece of paper…it should identify, distinguish and promote your brand, bringing it to life!
This guide explains the different components that make up a custom, adhesive label, the variety of printing and finishing options available and explores some operational and lifespan factors that should be considered to ensure the best result.
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Your brand is an important asset to protect, and often the consumers' first impressions of a product are shaped by how the products label looks. Ensure your label makes the best first impression and contact insignia for your custom label requirements today.