Custom Label Production

At insignia, we provide Australian companies with unique labelling solutions to identify, promote and bring their brands to life. We work directly and collaboratively with you to understand your situation and needs, and create a unique labelling solution tailored to add genuine value to your operations, and build your market competitiveness. Our mission is focused on helping Australia compete and your business is part of this vision.

Our Passion to Deliver

We believe our people are our key point of difference. Their steadfast passion to always deliver for you at every stage of the label making process is something you can be confident in.

insignia provides a full-service for custom label creation, including artwork, printing, cutting, slitting and despatch. Attentive care is taken to each detail along the way, considering label size, material and application. Our team work closely with you to fulfil your labelling vision and create a product that brings your brand to life.

Your brand is an important asset to protect, and the consumers' first impressions of a product is shaped by how the products label looks. Ensure you make a best first impression and contact insignia for your custom label requirements.

Our Technical Capabilities


Flexographic printing is globally recognised as the label industry's leading printing technology. Combining fast press speeds, excellent print quality and efficient plate and colour change regimen, Flexo ensures a flexible, efficient and cost-effective printing process. Each order requires less press time, which reduces costs and lead times for customers while providing outstanding image and colour integrity.

Read more about flexographic printing
and it's advantages

Flexographic Printing Process

Spot Colour Printing

While CMYK is suitable for reproducing millions of images there are certain colors that cannot be achieved using this process. Spot colour will help you achieve the perfect colour quality required, by using the Pantone Matching System (PMS) to mix specialty ink pigments and achieve an exact colour match. Spot colours can be used in addition to CMYK printer process to help aesthetically enhance your labels and achieve fluoro, metallic and particularly intense colours.


CMYK or Four Colour Process technology is the industry standard means of transferring full colour artwork onto a substrate through a printing press. Using combinations of four- Cyan (C), Magenta (M), Yellow (Y) and Black (K) and incorporating half tone dots and solids- printers can achieve photographic quality reproduction and solid colours with maximum efficiency.

Surface coatings and laminates can add a glossier or more matt appearance and aesthetically enhance your label. In cases where moisture or scuffing can threaten the lift or performance of the label, a coating will protect the substrate and printed images. Common finishes include:

  • Laminate - Creates an excellent barrier to protect against scuffing or corrosion- available in both Matt and Gloss
  • UV Varnish - Creates a gloss effect and protects to a lesser degree.
  • Water Based Varnish - Used in specialty overprint applications.

Your labels can be supplied as

  • Rolls of labels wound around cores. A range of core sizes are available to match your printer brand and model
  • Fanfold bundles. These are labels stacks with alternating folds, as opposed to being supplied on cores. Fanfold labels can be used where larger quantities are preferred to minimize the frequency of rolls changes.
  • A4 Sheet format which are cut so that each label or 'label-set' is on an individual sheet, and are often used when the labels are over-printed by a laser printer, rather than a thermal printer.

insignia's Pre Press

The precision and expertise of insignia's Prepress Team underpins the colour accuracy and quality print of your labels.

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See Some of our Custom Labels

Your label will identify, distinguish and promote your brand – helping to bring it to life. When your product leaves the plant destined for customer and consumer, its life is only beginning.

View our Gallery >

Country of Origin Labelling

The Country of Origin Labelling (CoOL) regulations are mandatory labelling reforms aimed to clearly show Australian consumers where a product has been made, grown or packaged.

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Custom Product Labels (White Paper)

A colourful, product label is much more than a sticky piece of paper…it should identify, distinguish and promote your brand, bringing it to life!

This guide explains the different components that make up a custom, adhesive label, the variety of printing and finishing options available and explores some operational and lifespan factors that should be considered to ensure the best result.

View the White Paper

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Your brand is an important asset to protect, and often the consumers' first impressions of a product are shaped by how the products label looks. Ensure your label makes the best first impression and contact insignia for your custom label requirements today.

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