Talk to an insignia specialist - 1300 467 446
Need Help


Sovereign Hill bring their iconic brand to life with insignia's custom labels

12 AUGUST 2020

Sovereign Hill has been sharing the iconic story of Australia’s Gold Rush for almost 50 years through an immersive experience in their open-air museum. Find out how insignia has helped bring their brand to life through custom product labels on their lolly jars.

For nearly 50 years, Sovereign Hill has been sharing the story of the iconic Australian Gold Rush in Ballarat in the 1850s, with around 450,000 visitors descending on the open-air museum each year. As part of the experience, visitors can experience 19th century Ballarat firsthand and walk the main street; visit 1850s schools, hotels and theatres; pan for gold; and watch the confectioners produce the famous Brown’s Confectionery Raspberry Drops at the Confectionery Factory.

Brown’s Confectionery Manufactory was originally established in Dunolly in 1857 before relocating to Ballarat in the later half of the 19th century. In 1974, their equipment was transferred to Sovereign Hill where their confectionery has been produced for the past 45 years, along with an offsite facility which manages the bulk of production.

Today, Sovereign Hill produce Brown’s Confectionery onsite with live demonstrations using traditional equipment and relies on insignia to provide a flexible custom labelling solution for their lolly jar ranges. insignia is proud to support Australian manufacturers and is passionate about bringing the brands of their customers to life through custom printed labels.

“insignia has a very cost-effective label that suits our application and a team that works with us in designing and supplying the labels.” – Jason Gibson, Confectionery Manager

Sovereign Hill use a custom overprint label from insignia for each of their lolly varieties. Their label is produced from a thermal transfer paper stock which allows them to print variable data like jar weight and best before date onto the labels as required. It also provides a natural matte finish, which expresses the rustic feel of their brand, and provides scratch resistance and improved barcode readability.

insignia has been supplying Sovereign Hill with their lolly jar labels for nearly 10 years and are proud to help convey an integral part of Australia’s history.

“We’ve had a great experience with the insignia team; they are friendly and always helpful and happy to go above and beyond to supply product on time.”

If you would like to find out more about insignia custom labels and how they can help bring your brand to life, contact our team today on 1300 467 446 or


Custom solutions bringing your brand to life

Overprint Labels

If you’re looking for a label that can bring your brand to life, with the flexibility of adding variable information as needed, then overprint labels are the ideal solution. Useful for printing variable data on generically branded labels as needed.

Desktop Printers

These compact printers are ideal for when space is at a premium or when your label printing volume is low to medium (fewer than 500 labels per day). Desktop printers are also ideal when you use multiple printers throughout your process.


The world’s most trusted barcode generator software. Create barcodes, design labels, automate your labelling and improve your compliance in labelling and barcoding processes. All editions of BarTender software are also GS1 certified.


Key resources to help your business thrive

Enquire now

Ready to learn more? Get in touch

Our team of specialists have experience over a wide range of industries and applications and can guide you in choosing the right solution to suit your needs.

Fill in your details below to get started.