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How insignia helped implement a coding and traceability improvement solution for Chocolatier Australia

12 AUGUST 2020

One of Australia’s finest chocolate makers, Chocolatier Australia, automated their manual best before date and batch code process with insignia’s innovative coding solution to drive greater efficiencies on the production line and improve product traceability.

The Challenge

Faced with rapid business growth in a highly competitive market, one of Australia’s finest chocolate makers realised that productivity and traceability improvements to their production line were essential for the continued success of their family-owned company.

In 1985, David Grisold opened a small chocolate-making operation in an old suburban post office in Australia. He had a humble wish and a bold vision – to manufacture premium chocolates using the world’s finest ingredients and backed by outstanding customer service.

Almost 35 years later and the business has grown exponentially, relocating twice to increasingly larger facilities – the company is now based in Heidelberg West, in a state-of-the-art manufacturing and warehousing facility. Throughout this impressive growth, Chocolatier Australia has remained true to its commitment to quality, a down-to-earth family culture and a love for what they do – making the best Australian-made chocolates.

However, increased growth has meant that their manual production line processes needed to be automated to drive greater efficiencies and support further growth. An example of this is Chocolatier Australia's best before date and batch coding process.

Previously, employees would use date and batch sticker guns to manually put codes onto hundreds of products every day, which was both time consuming and inefficient. The date and batch code stickers also presented a potential counterfeiting risk, while the issue of poor traceability was prevalent given that the stickers had the potential to fall off or be removed.

By automating this process, Chocolatier Australia could save time when coding every product on their production lines; they could improve productivity, efficiency and traceability; reduce the counterfeiting risk and improve the professional appearance of their products. What’s more, the automation would ultimately support further growth of the business if Chocolatier Australia added new product lines or increased production volumes.

The Solution

Chocolatier Australia had considered solutions from different suppliers but decided to pursue the opportunity with insignia after seeing a demonstration of our technology at AUSPACK, a major trade show in the Australian manufacturing industry. One of insignia’s local product experts then worked with Chocolatier Australia on a solution that was designed to integrate into their existing production environment.

The solution presented to Chocolatier Australia comprised of two Domino A120 continuous inkjet coders for coding the best before date and batch codes onto their chocolate boxes. These coders are compact and easy to integrate into existing production environments, provide consistent and high-quality print, plus they are ideally suited for coding onto primary packaging and uneven surfaces.

An industry leader in continuous inkjet technology, Domino’s range of coders offer greater efficiency in consumable usage, and also feature an automatic cleaning process to completely flush out the machine of residual ink when the machine is switched off, improving usability for the next shift and preventing costly ink build up in the machine.

Chocolatier Australia later purchased four Domino G20i thermal inkjet carton coders to code the best before date and batch information onto their outer cartons, as well as integrating the solution into their bagging line. The G20i thermal inkjet carton coder is designed to be self-installed by the user, with no technical skills or tools required for installation.

Most recently, insignia has provided Chocolatier Australia with a new generation of continuous inkjet coder (the Domino Ax150i, which has upgraded technology when compared to the A120) to code onto their chocolate boxes. As they add more production lines, Chocolatier Australia will look to acquire more equipment from insignia.

“insignia’s equipment easily integrated into our production line and was simple to install. insignia provided us with excellent training to operate the equipment after installation and the team were extremely helpful through the sales and post-sales process.” - Jason Grisold - Factory Manager, Chocolatier Australia

The Results

When Chocolatier Australia came to insignia, they were looking to replace their manual best before date and batch coding process with a more professional traceability solution that would improve efficiency on the production line, reduce the counterfeit risk and put them on par with their competitors.

In adopting insignia’s highly innovative coding solution, they immediately saw an improvement in productivity and were able to generate a much higher output of codes. Their product presented a more professional appearance ensuring that they kept up with industry competitors, and they were safe in the knowledge that they had a code on their products that couldn’t be removed.

Long term, Chocolatier Australia will be better able to trace their product through the supply chain thanks to incorporating a solution that can grow with their business. Cost savings will be realised due to a more efficient process that enables them to move even greater numbers of product out the door.

"We are very happy with the service that insignia have provided. It’s so reassuring to know that insignia are a local business who can provide immediate support if we need it and that we’re able to easily, quickly reorder our consumables when we need to.” 

For further information

To find out more on how an insignia solution can meet your business’s unique needs, call us 1300 467 446 or email us at


Marking and coding solutions delivering traceability

Continuous Inkjet Coding

Domino’s Ax-Series range is the newest generation in continuous inkjet technology, offering gains in ink usage, droplet accuracy, and placement at traditional print speeds. Capable of printing on virtually any surface, Domino also offer an extensive range of ink types, from inks for standard applications through to hard-to-code substrates like rubber, and environmentally friendly fluid alternatives.

Thermal Inkjet Coding

Domino’s G-Series range of thermal inkjet printers are ideal for hi-res non-contact printing onto both primary and secondary packaging. A popular technology for food manufacturing and industrial environments, the G-Series can produce high-quality codes on fast production lines. With little to no maintenance requirements, Domino’s TIJ technology is very efficient and offers a low total cost of ownership.

Print & Apply Labelling - Pallet

Domino’s pallet labelling system offers a sturdy and flexible solution that is easily integrated into an existing production environment to help improve supply chain traceability. Available in rugged stainless steel or aluminium, this easy and safe system can print and apply GS1-compliant labels on one, two or three sides of every pallet, fully automating your end of line labelling process.


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