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BarTender Barcoding Software

BarTender software enables businesses to improve security, efficiency and compliance in their labelling and barcoding processes. Create labels, create barcodes, automate your labelling and much more.

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The world's most trusted Barcode Generator Software

BarTender software comes standard with a large library of fonts, images and barcodes from all over the world to help you create unique label designs that are compliant no matter where you're exporting to. You can also have peace of mind that your barcodes will be compliant to global GS1 standards, as all editions of BarTender software are GS1 certified.


Barcoding software for every type of business

BarTender is easy to use, easy to integrate with existing databases, and with the release of the 2021 version even easier to buy. BarTender 2021 is available in four editions to cater for every business size, allowing you to easily upgrade as your business grows – without the extra cost and complexity of add-on products.

Starter Edition

Easy design and fast printing of barcodes and labels, including ready-to-use templates and a comprehensive help system.

Professional Edition

Print from spreadsheets and databases, create forms and encode RFID tags and smart cards. Ideal for departments & small businesses.

Automation Edition

Build powerful automated printing solutions that integrate with existing systems. Also includes 24/7 Technical Live Support access.

Enterprise Edition

Manage, secure and control entire enterprise label systems. Ideal for businesses with multiple sites or in heavily regulated industries.

Try BarTender for FREE!

Want to try before you buy? You can download a free 30-day trial of BarTender and gain access to BarTender 2021's Intelligent Templates and create label designs and barcodes with ease, plus more.

Click the download link below to get started.

The free 30-day trial is available directly through BarTender's owner Seagull Scientific and will require your email address.


What's New in BarTender 2021

Label Design

Create and print more commercial-quality prime label designs with BarTender Designer's WYSIWYG editor, including full support for the PANTONE colour matching system. Choose from 400+ preformatted ready-to-use barcode components, based on over 100 barcode 1D and 2D symbologies.

Label Workflow and Production

Accelerate label design and production with the Visual Workflow Designer providing faster design, approval, tracking and deployment. Create and manage centralised storage of all BarTender documents. Securely review and approve workflows from any web browser on any device anywhere, anytime.

System Integration

Integrate more tightly with more flexibility to existing and new business systems. BarTender can now integrate with major ERP and warehouse management systems including SAP, Epicor, Highjump, Infor, Microsoft, Netsuite and Sage to now include support for cloud databases including Excel Online, Google Sheets, JSON and QuickBooks Online.

System Automation

Improve productivity for new and existing markets globally. BarTender has continued to introduce improvements in system automation to make it easier than ever to use, including image support in dynamic embedded tables, data-sourced colour for all template objects, and enhancements to the data entry form.

Printing: Print Portal

Print from any browser on any device to more printers anywhere, anytime. Redesigned with a more responsive user interface, Print Portal also supports online approvals, driverless printing, print to PDF, and features comprehensive security.

Secure and Reliable

Minimise downtime and enable business continuity with advanced, always-on high availability options.  BarTender offers comprehensive security with SSL, role-based access and Single SIgn-On with Active Directory Federation Services.


Ongoing HelpDesk support through insignia

Implementing new software can be confusing, so when you buy BarTender from insignia, you have the benefit of having our trained technical HelpDesk team on stand-by to offer free basic over the phone support. We also offer additional professional services* over the phone, online or onsite to help get the most from BarTender, including:


  • BarTender Training
  • Project Management
  • Label Template Design
  • Data Entry Form Setup
  • Integration into existing ERP Software
  • Installation and activation of software, license servers and print drivers

We understand you may have some questions, so we've created our product support hub equipped with frequently asked questions and resources compiled by our support technicians and product specialists. Click one of the links below to find out more.


BarTender Annual Maintenance

Whether you’re running a small business or supporting a multinational enterprise, your company’s success depends on access to the latest software innovations and high-quality support. BarTender Maintenance and Support ensures that you get the most out of your software investment. All new BarTender licenses include 12 months standard software maintenance.

Your maintenance entitlement provides you with access to the following benefits for the duration of your maintenance term:

  • Free Version Updates – access the latest version of your software as soon as it is released for no additional cost.
  • Online Live Support – access to live support with Technical Support staff over the phone and online chat.
  • Edition and Printer Upgrades – expand your BarTender system as your business grows by adding printers or upgrading to more powerful editions.


BarTender Professional Services

Do you require labelling software that seamlessly integrates with your existing ERP platform for either BarTender Automation or Enterprise editions? Our Technical Help Desk can help your business with integration of BarTender into your existing ERP platforms.

Services include:

  • Introductory and in-depth product training
  • Consultation and implementation assistance
  • Enterprise configuration and usage best practices
  • Programming, coding and integrations with 3rd party ERP software
  • Custom label and template design
  • Project management to assist with transition from existing labelling platforms

Enquire now

Enquire now

Ready to upgrade? We're here to help

We can assist you with upgrading your current version of BarTender to version 2021. Our Technical Help Desk team can also provide additional support in helping you to create an update plan to cover your BarTender installation to ensure all existing documents, templates and databases are backed up prior to the software update.

Simply click the link below and fill in your details and one of our team members will give you a call to get you started.


Key resources for compliant barcoding