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insignia helps Davies Chocolates keep track of their product with a flexible traceability solution

08 OCTOBER 2019

When New South Wales chocolatier Davies Chocolates faced reliability issues with their printing equipment, insignia provided a high-quality, versatile thermal printing solution that would help improve traceability and reduce their operational costs.

Sidney Davies always had a passion for making premium handmade chocolates and has been crafting these sweet treats since 1932. Over years of practice and perfecting he became a master of his craft, creating some of Australia’s most delicious fondants, hard centres, jellies and gingers coated with the finest chocolate.

From those humble beginnings the business expanded, developing a loyal customer base supplying golf clubs, bowling leagues, RSL clubs and country clubs in New South Wales. Soon enough Davies Chocolates became renowned as a supplier of high-quality, handmade chocolates.

Through steady growth and eventual acquisition by the Kowald family, Davies Chocolates has maintained their emphasis on quality and creating the unique recipes that have set them apart.

Understanding the importance of quality, they realised the risk they faced when the equipment printing their crucial product and traceability information onto their foil packaging was providing print limitations and reliability issues. Traceability is crucial for food manufacturers; without it they lack visibility and the ability to react quickly and efficiently in the event of an issue in the supply chain.

When insignia learnt of Davies Chocolates’ concern, we presented the Domino V320i Thermal Transfer Printer as a solution. The Domino V320i offers speed and versatility, ideal when printing high quality graphics or text onto flexible packaging like foils, films and labels.

“Since the implementation of insignia’s solution, we have seen the operational problems we previously faced disappear - the print quality has noticeably improved and the cost of ribbon has reduced as we are maximising ribbon utilisation” – Noel Kowald, Managing Director - Davies Chocolates

Domino’s V320i Thermal Transfer Printer is a highly versatile and economical solution that can be easily integrated into existing production environments. It delivers excellent ribbon economy with up to a 1.4km ribbon capacity, improving efficiency by reducing consumable changeover and provides the ability to print real time and variable data, high-quality 300dpi graphics, barcodes and text at unrivalled speeds.

“The pre and post-sales support offered by insignia has been excellent. They ensured both the installation and implementation of the printer was painless and that we were left with the appropriate knowledge to be able to operate the machine.”

“The improvements we have seen since implementation have exceeded our expectations; we would happily recommend insignia to other food manufacturers.”

If you would like to learn more about the product marking and coding solutions available for traceability, batch information and best before dates, please get in touch with our team on 1300 446 467 or at


Marking and coding solutions delivering traceability

Continuous Inkjet Coding

Domino’s Ax-Series range is the newest generation in continuous inkjet technology, offering gains in ink usage, droplet accuracy, and placement at traditional print speeds. Capable of printing on virtually any surface, Domino also offer an extensive range of ink types, from inks for standard applications through to hard-to-code substrates like rubber, and environmentally friendly fluid alternatives.

Thermal Inkjet Coding

Domino’s G-Series range of thermal inkjet printers are ideal for hi-res non-contact printing onto both primary and secondary packaging. A popular technology for food manufacturing and industrial environments, the G-Series can produce high-quality codes on fast production lines. With little to no maintenance requirements, Domino’s TIJ technology is very efficient and offers a low total cost of ownership.

Thermal Transfer Printer

Print real-time and variable data, machine-readable codes and images onto flexible packaging films and labels with Domino’s V-Series range of thermal transfer overprinters. The unique i-Tech Dancing Arms maintain ribbon tension and virtually eliminate downtime while also using up to 60% less ribbon. The V-Series offer simple integration with equipment including labellers, tray sealers, flow wrappers, and baggers.


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