your labelling people
insignia is a Strategic Alliance Partner of GS1 Australia
GS1 Australia Strategic Alliance Partner logo
 
insignia offers complete barcoding solutions. From printing barcodes on labels, to supplying thermal barcode label printers and barcode software.

Barcode Labels
Barcode Label Printers & Barcode Label Software
GS1 Barcodes
Axicon Barcode Verification Reports
Barcodes for Sales and Inventory Management
Barcodes for Shipping, Receiving and Tracking
Thermal Labelling Guide PDF
 

insignia has over 40 years label printing experience and have been manufacturing barcode labels since their introduction in Australia in the 1970's. With ISO Certification and a Strategic Alliance Partner of GS1, insignia offers you the most  reliable and accurate barcode label printing in Australia. As part of insignia's GS1 Certification, insignia can also provide you with Barcode Verification Reports.
 
If you would like to undertake a Barcode Verification Report contact insignia today.
 
Virtually every printer on the market is capable of printing a barcode. However, Thermal Label Printers are the only printers capable of printing Barcode Labels. There are a number of reputable brands in the market but none are more suited to the manufacturing environment than the Datamax family of Thermal Barcode Label Printers.
 
Just as important as your selection of printer, is your selection of software. Bartender is Australia's leading software for printing Barcode Labels and insignia technicians are qualified to install your software on any compliant thermal barcode label printing system.
 
For an informative discussion on what Thermal Label Printer and Software package meets your requirements contact insignia for a complete solution today. 
 
 
 
 
 
 
 
In today’s fast paced high demand retail markets, insignia is one company that understands the importance for barcodes to scan right each time, every time. GS1, the organisation that mandates barcodes standards, reports that of its one and a half million members, approximately over five billion scanning transactions can occur globally in one day.
 
insignia, with 40 years knowledge in the printed label industry, are continually investing in the next level of advanced technology and resource training to ensure they continue to produce their renowned ISO accredited barcode labels.
 
As a result of its commitment to best label printing practices, insignia is able to advise its customers of its recent upgrade from Business Alliance Partner to the peak partnership tier of Strategic Alliance Partner with GS1 Australia.
 
GS1’s Manager, Alliances & Partnerships, Joseli Munive, is pleased to announce "as of the first of July this year, insignia has achieved the status of Strategic Alliance Partner with GS1 Australia". Ms Munive advises this to be a significant achievement with only a small number of suppliers within Australia awarded this top level partnership.
 
As a Strategic Alliance Partner, insignia will now hold a position on the GS1 Advisory Group. In conjunction with GS1 executives, the group meets with other Strategic Alliance Partners quarterly to discuss and create input to development and industry relevant topics. GS1 regard the partnership as a two way commitment with opportunities for insignia to participate in joint case studies, present at GS1 industry events where applicable and be published in promotional and marketing collateral. insignia will also be profiled as Strategic Alliance Partner at the GS1 Knowledge Supply Chain Centres located in Sydney and Melbourne.
 
insignia has been recognised as a Strategic Alliance Partner with GS1 Australia because of their expertise in printed labels, their continual focus on quality and their ongoing investment in technology. GS1 Australia recommends insignia to its multi-industry members database, qualifying insignia’s position as a trusted market leader in their field of printed labels. As a Strategic Alliance Partner insignia is an accredited barcode verification report provider.
 
This means that every barcode printed at insignia can have a verification report giving you the confidence that your label will scan first time, every time.
 
 
Firmly established as the market leader in total printed label solutions, insignia is pleased to advise it has recently installed the state of the art Axicon Online Verification System. This makes insignia the first and only label manufacturer in Australia with this advanced technology.
 
Axicon is a globally accredited solution provide with GS1 and has specialised in bar code quality systems for over twenty five years. The installation of the Axicon system by insignia further enhances the status insignia has achieved of Strategic Alliance Partner with GS1 Australia.
 
The Axicon Online Verification system was installed at insignia after research lead insignia to conclude the Axicon system was the best technology available worldwide. insignia’s Production Manager, Howard Gill, a major champion of insignia’s focus on quality, was a key driver to bring the system to insignia for its customers. Mr Gill states that "we can offer a 100% guarantee on print quality by utilising this technology which in turn offers assurance for insignia’s customers as they apply our labels to many high cost items".
 
The Axicon Online Verification System has been positioned on insignia’s Datamax 400 DPI premier production printer. Previously, the barcode verification on printed labels would be checked randomly. Now with the Axicon Online Verification System, insignia’s capabilities are enhanced to provide 100% verification for every barcode on every label printed at insignia. The Axicon Online Verification System ensures quality barcodes, every time.
 
The new system delivers insignia with a pro-active notification system that advises when deterioration in print quality may have occurred. This allows for action to be taken to increase print quality before it falls below the required standard resulting in increased efficiency and reducing production down time.
 
Independent testing carried out by the UCC rates "the Axicon system the most consistent and reliable on the market". After a relatively straight forward commissioning of the Axicon system, Mr Gill reports that ‘insignia’s experienced operators are delighted with the results obtained’.
 
The recent investment in this state of the art verification system ensures insignia remains a quality label manufacturer investing in leading edge technology and will continue to deliver consistent, compliant and quality labels for its customers in full and on time.
 
 
Point of sale barcodes provide managers with detailed information
enabling them to make quick decisions with confidence. Some benefits of barcode applications include:
  • Fast moving items can be identified quickly ensuring enough stock is available  to meet consumer demand.
  • Slow moving items can be identified to prevent over stocking.  
  • Repositioned products can be monitored, allowing fast-moving more profitable items to occupy the best space.
  • Historical data can be used to predict seasonal fluctuations allowing for more accurate forecasting.
  • Item barcodes can be repriced to instantly reflect sale prices and price increases.
  
Barcodes enable greater traceability throughout the entire supply chain. Some benefits of barcode applications include:
  • When a manufacturer packs a box with any given item, a Unique Identifying Number (UID) can be assigned to the box.
  • A relational database can be created to relate the UID to relevant information about the box; such as order number, items packed, qty packed, final destination, etc…
  • The information can be transmitted through a communication system such as Electronic Data Interchange (EDI) so the retailer has the information about a shipment before it arrives.
  • Tracking results when shipments are sent to a Distribution Center (DC) before being forwarded to the final destination.
  • When the shipment gets to the final destination, the UID gets scanned, and the store knows where the order came from, what's inside the box, and how much to pay the manufacturer.
 
Barcodes tend to be business-friendly because bar code scanners are relatively low cost and extremely accurate compared to manual key-entry.
 
Our Services
Customised Labelling Solutions
insignia's Six Steps to Prime Success...
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Customised Printing Solutions
Your label is more than a sticky piece of paper. It is the companion to your most critical processes, and we take responsibility for its performance at every stage...
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Thermal Printer Assessment
insignia's VIP team is ready to customise a solution for all your thermal printing needs.
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Mobile Workforce Solutions
insignia's VIP team is ready to customise a solution for all your portable printing needs.
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Customised Automated Labelling
insignia offers a variety of automated labelling solutions including print and apply.
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Field Service
insignia is not just Australia’s labeling systems supplier; it is an industry leading service provider with planned onsite maintenance agreements, stocked spare parts, ...
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Art Department
insignia's Macintosh based label design department work with a wide range of file formats including Mac and PC. Our qualified graphic designers can assist with colour recommendations...
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Flexographic Printing
Flexographic printing is widely recognised as industry’s preferred label printing process. Recent advances in flexographic technology have amplified its benefits and contributed to its emerging popularity...
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Environmentally Friendly Solutions
Australia is living in a moment of receptivity in regards to environmental issues. Much of our daily discussion and current news centres on environmental issues...
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