Design, print & manage labels in one platform
BarTender empowers Australian manufacturers, warehouses and food producers to design and print GS1-compliant barcode and RFID labels with ease. By connecting label data to ERP systems, databases and other business applications, BarTender streamlines labelling workflows and supports printing across virtually any printer.
As an authorised BarTender reseller in Australia, insignia provides more than software. We deliver end-to-end labelling solutions, backed by nationwide ongoing maintenance, technical support and expertise to keep your labelling operations running smoothly.
Create barcode & RFID labels, quickly and easily
Simplify barcode and RFID label generation through dynamic, pre-built tools that ensure compliance across any industry and are accessible anywhere, anytime. No training required.
- User-friendly design tools with support for 100+ linear and 2D symbologies and standards
- 400+ pre-built, industry-compliant label templates
- Dynamic, data-driven label templates
- 20+ pre-configured database connections or file types
- Remote collaboration using desktop and web-based design environments
- Built-in RFID encoding tags, cards, etc.
Print labels on 11,000+ supported printers
Scale to meet any label printing need, from a single print station to thousands distributed globally, while minimising errors, production delays, and unauthorised print runs.
- On-demand, dynamic printing forms
- 11,000+ supported printers for labelling, marking, and coding
- Pre-built ERP print connectors
- Flexible integrations to automate printing, including REST APIs, file-based triggers, and no-code automation tools
- Detailed history logs to monitor printing activities.
Centralise label management and serialisation
Streamline global workflows and enforce enterprise-wide control to ensure regulatory compliance and safeguard mission-critical operations across any deployment.
- Integration with any business system or application
- 70+ trigger actions for automated processes
- Advanced serialisation for end-to-end traceability
- Complete audit history with unlimited activity logging
- Role-based access control and user permission management.
Download a FREE 30-day trial of BarTender Labelling
Start creating professional labels today!
Sign up for a portal account using a valid email address and follow the prompts to create your account.
The trial provides fully featured access to the top-tier Enterprise edition, allowing usage for up to 3 printers.
Deploy BarTender your way
BarTender 12 can be deployed locally, the cloud, or as any hybrid combination to meet your specific business needs. Compare cloud and on-premises deployment.
BarTender Labelling 12
BarTender 12 unites on-premises and cloud labelling and introduces new tracking capabilities to simplify production, scale visibility, and streamline collaboration across teams and workflows.
Get started with BarTender easily — we're here to help!
Installing new software can seem daunting, but with the right guidance, it's simple. When you purchase BarTender from insignia, our dedicated Technical Support team provides free basic support to help you with:
- Creating barcodes and data fields within a label format
- Streamlining label production by linking a database to a label format
- Setting up a data entry form
- Adjusting label template sizes to match your label stock
- Adding a printer to an existing printer license
- Industry-specific applications and compliant barcode standards.
BarTender Support and Maintenance in Australia
Whether you’re running a small business or supporting a multinational enterprise, success depends on access to the latest software innovations and reliable support. BarTender Maintenance and Support ensures you get the most from your software investment.
When you purchase BarTender licenses from insignia, you receive 12 months of standard software Maintenance and Support, providing benefits such as:
- Free Software Updates: Instantly access the latest versions at no extra cost
- Online Live Support: Connect with Technical Support staff via phone and online chat
- Edition and Printer Upgrades: Easily expand your BarTender system as your business grows by adding printers or upgrading to more powerful editions
- Optional 24/7 Live Support: Guaranteed 2-hour response time from Insignia.
BarTender FAQs
What is BarTender label software used for?
BarTender is software for designing, printing and managing barcode, RFID and product labels. Australian manufacturers, warehouses and food producers use it to create GS1-compliant labels and connect label data to ERP systems, databases and other business applications.
Can I try BarTender before I buy?
Yes. You can download a free 30-day trial of BarTender, which gives you full access to the top-tier Enterprise edition for up to 3 printers. You’ll need to sign up for a portal account with a valid email address.
Which printers does BarTender work with?
BarTender supports more than 11,000 printers for labelling, marking and coding, so you can usually keep the printers you already have. If you’re also looking for new hardware, insignia can recommend and supply compatible printers.
What’s the difference between BarTender editions?
The editions differ in features such as automation, integrations, serialisation and the number of printers supported. Our BarTender editions comparison table sets them side by side, and our team can help you choose the right one for your volumes and systems.
Can BarTender be installed on-premises, or is it cloud-based?
Both. BarTender can be deployed locally, in the cloud, or as a hybrid of the two. Some features, such as BarTender Designer Online, are available for cloud deployments only.
Does BarTender integrate with ERP and other business systems?
Yes. BarTender offers pre-built ERP print connectors and flexible integration options, including REST APIs, file-based triggers and no-code automation tools. BarTender 12’s Cloud Enterprise plan includes a free pre-built print connector for major ERPs, including Microsoft Dynamics, SAP and Workday.
Is BarTender licensed per printer or per user?
Licences are tied to the number of printers, and you can add printers to an existing licence or upgrade your edition as your business grows.
What support do I get when I buy BarTender from insignia?
Every new BarTender licence includes 12 months of standard Maintenance and Support, covering free version updates, phone and online chat support, and edition and printer upgrades. Our Technical Support team also provides free basic help with creating barcodes, linking databases, setting up data entry forms and adjusting templates to fit your label stock. An optional add-on provides 24/7 live assistance with a guaranteed two-hour response time.
How do I upgrade to BarTender 12?
Contact our Technical Help Desk team, who can help you plan the upgrade and make sure your existing documents, templates and databases are backed up first. You can request an upgrade using the enquiry form on this page or call 1300 467 446.
Do I need training to use BarTender?
BarTender is designed to be simple to use, with 400+ pre-built label templates and user-friendly design tools. If you’d like help getting started, our Technical Support team can walk you through your first label formats.
Can BarTender produce GS1-compliant barcodes?
Yes. BarTender supports 100+ linear and 2D symbologies and standards and delivers GS1-compliant barcodes. For specific requirements, such as SSCC pallet labels or 2D barcodes in retail, talk to our team about the best setup for your industry.
Ready to upgrade? We're here to help
We can help you upgrade your current BarTender software to version 12.
Our Technical Help Desk team is also available to assist in creating an update plan for your BarTender installation, ensuring all existing documents, templates, and databases are backed up before the update.
Simply complete the form below and one of our team members will contact you to get started. Alternatively, call us on 1300 467 446.
