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The precision and expertise of our Pre-Press team underpins the colour accuracy and quality print of your labels. Our graphic designers assist with colour and die recommendations, as well as label design and layout, always working closely with our certified printers to ensure your labels bring your brand to life.

insignia's Pre-press Services

Art Design

We offer basic label design services, including amendments to current work. Art services start from $80 per hour, charged in 15-minute increments.


Before sending your artwork to us, it is advisable to do one final copy and content check. insignia will perform one round of corrections free of charge. Any subsequent corrections, or modifications, may incur additional charges.

Barcode Verification

Our graphic designers are trained by GS1 to ensure your label's barcode meets specification and barcodes are verified as part of our quality check and sign-off process. Verification evaluates the barcode to ensure accurate and efficient scanning.

Artwork Guidelines for Custom Labels


Please supply any fonts used in your job.
Note: Files with fonts 'converted to paths' or 'outlined' cannot be easily edited, therefore if changes are required additional charges may be incurred

Logo Files

For optimum quality, all vector (line art) logos must be supplied in their original file format, ie. EPS or Adobe Illustrator. Logos supplied as JPEGs (made up of dots) will not produce a good result when printed.

Art Files

EPS or PDF formats are acceptable. Please include all support or linked files and specify any PMS colours required. If your art is created in Photoshop please supply the layered file (.psd), i.e. keeping image and type layers seperate.

Image Files

Please supply all images as separate files (even if they are embedded in the file we still require them). Images should be supplied at 300dpi, and will be printed CMYK unless PMS Duotone / Monotone are specified in the file.


Please submit barcode numbers with your artwork. We will reproduce your barcode using our software. Barcodes will be printed at 85-100% magnification to GS1 guideline specifications.




A bleed of 3mm is required


Adobe CC Illustrator, Photoshop and InDesign


The maximum number of colours that can be used is 8, or 7 if a varnish or laminate is specified.


Artwork up to 10MB in size can be emailed to your rep. For files larger than 10MB, please contact our team


We’ve helped 5,000+ companies innovate & improve operational efficiency

With an ever-expanding and varied product line, see how we helped gourmet chocolatier Gumnut Chocolates keep costs down with a versatile branded labelling solution.

Though an effective product label design, we helped Byron Bay Honey promote their 100% Australian-grown brand while ensuring compliance with Australian Country of Origin Labelling (CoOL) Standards.

Sovereign Hill has been sharing the iconic story of Australia’s Gold Rush for almost 50 years through an immersive experience in their open-air museum. Find out how we helped bring their brand to life through custom product labels on their lolly jars.


insignia Labelling Solutions

insignia have a long history of making labels. At our Brisbane and Melbourne production hubs, we convert blank labels and print high quality colour labels, with a focus on quality, consistency and value.


Custom prime and overprint label gallery

Sovereign Hill needed high-quality product labels to print variable data on for their custom lolly jar range. Designers worked closely with the customer to provide the added benefit of delivering an eye-catching branded label paired with the flexibility of printing variable product information in-house.

Byron Bay Honey required product label that promotes their 100% Australian-grown brand whilst still ensuring compliance with Australian Country of Origin Labelling Standards. The design of the pre-printed label upholds the familiar Byron Bay Honey brand with an appealing gloss finish and includes necessary information such as ingredients and nutritional information.

Gumnut Chocolates needed to print different information on their labels such as product description and nutritional information for their expanding product range of jars, poly bags and chocolate boxes. Introducing an overprint label enabled Gumnut to reduce their label inventory and improve production processes.

Lewis & Son's product range required a more flexible approach to label printing in-house. Introducing a pre-designed template label enabled Lewis & Son to have this flexibility and reduce label product lines as needed whilst maintaining their brand.

Guzman Y Gomez required their signature yellow branding to be used for their primary labels for customer facing products. The use of a yellow overprint label serves essential functions such as their instore and delivery ranges whilst preserving brand identity.

insignia delivered Australian Pet Brands with a suite custom printed labels that help accurately show the real ingredients in their pet foods. The labels also feature vibrant visuals on customer facing products that encourage customers to pick up the product from supermarket shelves.

Sanitarium offers a varied product range, from peanut butter to liquid breakfast drinks. The custom printed label design encourages consumers to select their products from the supermarket shelf and provides relevant informative nutritional information.

Australia Post need fit-for-purpose custom printed labels to help customers track and locate their parcels. The prime label helps the postal service provide precise details and convenience to ensure timely delivery or pickup of parcels for customers.

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