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Overprint Labels

Combine prime label quality with variable flexibility for visually appealing labels. Versatile, affordable and convenient, Overprint Labels are useful for printing variable data on generically branded labels as needed, allowing you to reduce label inventory.

Why Choose Overprint Labels?

Overprint labels combine the best of both worlds, offering both a well-designed product label representing your brand, and the flexibility to print variable information like flavour variants, best before dates and nutritional information on demand. Some additional benefits of overprint labels include:

  • Reduce label stock kept on hand
  • Print variable detail on labels as needed
  • Reduce costs by investing in a single label design
  • Flexibility to update and change details on labels when required
  • Eliminate redundant label inventory
  • Control the amount of labels printed for each batch for food manufacturers
  • Flexibility to print personalised or seasonal messages and eliminate leftover inventory
  • Print labels at your own convenience and never run out of stock
  • Capacity to display whatever information needed, whenever you need

About Overprint Labels

On an overprinted label, your brand logo is printed in full-colour, premium-quality print at our state-of-the art pressroom. A section is left vacant to allow space for your variable information such as barcoding, sequential numbering, product descriptions, weight, package size and ingredients batching information. To finalise your label, we help you match your label with ribbon from our wide range, to print sharp, strong text onto your labels.

When it comes time to print, you have a consistent label that your thermal printer can scribe variable information onto. This versatile label solution enables you to 'overprint' any variable information with your in- house thermal label printer at your own convenience. Giving you the perfect label; whatever information you need, whenever you need it.

There are a multitude of uses for overprint labels in nearly every industry. Some of these include:

  • Product descriptions
  • Weight
  • Package size
  • Ingredients
  • Batch Information for traceability
  • Barcoding
  • Sequential numbering

Premium Finishes

We offer a range of premium-quality coatings and laminates can be applied to boost the labels colours and enhance its aesthetic appeal or protect the surface from moisture and abrasion. Common finishes include:

  • Laminate - Creates an excellent barrier to protect against scuffing or corrosion available in both Matte and Gloss
  • UV Varnish - Creates a gloss effect and protects to a lesser degree.

Water Based Varnish - Used in specialty overprint applications.

As part of your overprint labelling solution we offer and support a wide variety of industry leading Thermal Printer brands include Datamax-O'Neil, Honeywell, Zebra, Bixolon, Intermec and Carl Valentin.

When determining the right label printer for your overprinting requirements, the most important point to consider is the quantity of labels that will be printed per day. The table below shows the recommended print volumes from each range of printer models.

Printer Model Range Label Volume (per day)
Economy (Desktop Range) 500
Mid-Industrial Range 3,000
Industrial Range 7,000
High-Industrial Range 10,000

Cutter unit

Enables labels to be cut individually directly after being printer to allow for easy distribution of labels.

Internal Rewinder

Allows for labels to be rewound onto a new roll inside the printer, ideal when you wish to batch print small rolls of labels to use at a later stage.

External Rewinder

If batch printing large volumes to use at a later stage, the External Rewinder allows for labels to be rewound onto a large-size roll outside of the printer.

Peel and Present Kit

This unit automatically peels away the backing paper of the label once printed so the label is presented at the face of the printer ready to apply, reducing the time associated with removing labels, and mess as the backing paper is wound inside the printer. This accessory must be used in conjunction with an internal rewinder.

Handheld label applicators

Industry-leading TOWA hand-held applicators make applying your labels fast, precise and simple.

If you are printing variable information from a database, then a label design software will be required, BarTender is the world's leading label design software. Its user-friendly technology allows you to design and edit your labels, add GS1 approved barcodes and import and export graphics.


Overprint Tailored Labelling Guide

Overprint labelling offers a versatile, affordable and convenient alternative combining prime (custom) label quality with the flexibility to print variable information like flavour variants and nutritional information, for a visually appealing label embodying your brand.


We’ve helped 5,000+ companies innovate & improve operational efficiency

With an ever-expanding and varied product line, see how we helped gourmet chocolatier Gumnut Chocolates keep costs down with a versatile branded labelling solution.

Though an effective product label design, we helped Byron Bay Honey promote their 100% Australian-grown brand while ensuring compliance with Australian Country of Origin Labelling (CoOL) Standards.

Sovereign Hill has been sharing the iconic story of Australia’s Gold Rush for almost 50 years through an immersive experience in their open-air museum. Find out how we helped bring their brand to life through custom product labels on their lolly jars.


insignia Labelling Solutions

insignia have a long history of making labels. At our Brisbane and Melbourne production hubs, we convert blank labels and print high quality colour labels, with a focus on quality, consistency and value.

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Our team of specialists have experience over a wide range of industries and applications and can guide you in choosing the right solution to suit your needs.

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