Resource Centre


The right printer for the right environment

Identifying the Challenge

Underperformance of equipment can lead to disastrous consequences, especially in busy distribution warehouses like Nestle Australia. This can lead to impacts on performance, contributing to excessive downtimes and impeded product identification and distribution. The challenge for Nestle was ensuring that equipment be maintained so as to avoid breakdowns leading to costly down-time for the company.

Companies make huge investments when they finally decide on the printing and labelling systems to use throughout their warehouses. Most decisions are swayed by the promised support upon delivery of equipment, and then ongoing service and training that is supposed to enable the company to gain the most from their investment with systems running at optimum efficiency 24 hours a day, 7 days a week.

Nestle had made this investment and were promised by their service provider at the time that maintenance activities would be regularly undertaken to ensure support of equipment. Unfortunately that was not the case and Nestle recognised the problem they faced for what it was – something that wasn’t going away and that couldn’t right itself. Added to that was the frustration of recurring printhead failures, so action was definitely needed. For Nestlé, this wasn’t a local problem that was causing a slight inconvenience. This was a situation that affected warehouses throughout their entire Oceania holdings.


The Solution

insignia is a nationwide labelling solutions specialist and was approached to create economical solutions to right this tiresome under-performance and eliminate the frustration of failing printheads. An obvious solution would be to start from scratch with new machinery and a new provider who actually delivered everything they promised but when you have warehouses across the nation and beyond, simpler, cheaper solutions have to be explored first. These solutions needed to have an immediate impact as well as provide long-term stability that would decrease the Total Cost of Ownership.

Without too much investigation, it was, in fact, obvious that the quality of service was something that needed to be drastically improved. Following that, strategies had to be implemented to improve machine performance and longevity of printheads.

With the dollar being an all-important factor, the following simple, inexpensive solutions were offered:

• Regular servicing of all their equipment, especially the printheads
• ISO wipe in every carton of labels to prompt machine maintenance and cleaning
• All subsequent consumable and printer supply throughout Oceania be done by insignia

insignia is a total solutions provider when it comes to anything related to the production of labels and barcode identification. They have partnerships with world-class companies from software application to printers to applicators. They have been able to provide a one stop shop for all Nestlé’s future printing and labelling needs. insignia offer Service Agreements that are specifically designed to meet the maintenance needs of any company who chooses their solutions and packages.

An excellent risk mitigation strategy when you consider that maintenance and service are just as critical as the initial purchase and creation of the system. Strategic, planned preventative maintenance extends the life of printers, printheads and enhances their performance, increasing production. As well as being skilled in a diverse number software and hardware applications, insignia also has thermal label printer field service teams across Australia and is Australia’s Datamax warranty provider. Every insignia technician is fully trained and highly skilled. They can design a service maintenance program that suits any company’s requirements in terms of budget and longevity of equipment. Their teams are located across the nation with an efficient national network of service, support and spare parts replacement.

Brad Jeavons, Sales Manager for insignia oversees projects like Nestlé’s and believes "insignia is committed to the success of their clients. We work with them to provide a total solution to their printing and labelling needs. insignia’s success is dependent of the successful implementation and maintenance of these solutions".

For any company dissatisfied with their service contract, it may be worth their while to consult with insignia. After all proper training and scheduled maintenance means less repairs and replacements which in turn means, increased productivity and cost effective operations.