The sustainability plan
To combat Australia’s waste epidemic, Australia’s Environment Ministers in partnership with the Australian Packaging Covenant Organisation (APCO) have announced the plan to make 100% of packaging in Australia reusable, recyclable or compostable by 2025.
In September 2018, the federal government also launched the Australasian Recycling Label in a bid to help consumers recycle properly. This label breaks down the components of a product’s packaging (e.g. the box, any internal trays, and plastic wrapping), indicating how recyclable the components are and eliminating any confusion the consumer may have around correctly recycling the packaging.
With the push from both consumer and government bodies, manufacturers are gradually complying with this reform, not only to stay competitive but from a legal perspective as well. However, seeing that the packaging still needs to be fit for purpose and with limited options currently available, companies are having to get creative about how they’re packaging their products through sustainable means.
That said, it’s not enough to just consider the waste created by the end user. Manufacturers need to be thinking about the waste created throughout production as well. This could include anything from the polypropylene strapping used to bundle the boxes to the label liner removed from both the product and shipping labels.