There are many benefits to 'data-rich' codes that are already being realized amongst many industries around the world - these include:
- Improved food safety and waste prevention.
- Improved traceability of products throughout the supply chain.
- More efficient recall management - stopping withdrawn products at/before POS. The affected batch is easily identified, and the brand avoids a costly general product recall.
- Improved inventory management in real time by product shelf life.
- Improved consumer engagement – brands can give consumers access to additional information on the product or useful tips on additional product uses (i.e. recipes), and the brand can access more information about their consumers (i.e. customer geolocation).
- Additional brand security and anti-counterfeit measures – providing consumers reassurance they’re buying the legitimate brand.
In addition, 2D barcodes are equipped with built-in error protection keeping data intact and readable even when the code is scratched, ripped or marked through – something that would render a traditional 1D barcode unreadable.
While 'data-rich' barcodes are still in their infancy within consumer environments, it’s clear there is significant potential and value for manufacturers and players within the broader supply chain. There’s still a way to go before adoption becomes more widespread, however it will not be long before there are more products marked with 'data-rich' barcodes being added to shopping trolleys around Australia.