The Country of Origin Labelling (CoOL) regulations are mandatory labelling reforms aimed to clearly show Australian consumers where a product has been made, grown or packaged.
Branding Australian made or grown products with the Australian Made Australian Grown (AMAG) logo has a clear influence on consumer sentiments and likelihood to purchase.
68% of consumers purchase products Grown in Australia based on Country of Origin statements on the product
58% of consumers purchase products Made in Australia based on Country of Origin statements on the product
Under the changes, it is mandatory for all priority foods grown, produced or made in Australia to include the AMAG logo together with a bar chart to indicate the proportion of Australian ingredients. Food manufacturers will be encouraged to include the origin of ingredients in additional detail on their labels.
Three component label - For priority foods grown, produced or made in Australia.
The label includes:
Two component label - For most priority food items packed in Australia (not grown produced or made).
The label includes:
Country of Origin Statement - Non-priority foods only require a text statement about where the food was grown, produced or made.
The CoOL laws apply to all packaged and some unpackaged foods offered or suitable for retail sale in Australia.
Packaged foods are divided in two categories, Priority and Non-Priority.
Non-Priority foods include seasoning, confectionery, tea and coffee, biscuits and snack food, soft drinks, sports drinks, and alcoholic beverages
Priority foods are all other food products not included in the categories above.
Some unpackaged foods for retail sale needs a label placed on the food or in connection with the display to identify the country or countries of origin of the food.
Country of origin labelling applies to unpackaged fresh and processed fruit, vegetables, nuts, spices, herbs, legumes, seeds, fish (including shellfish) and meat (pork, beef, lamb and chicken)
The take-up of the new labelling system became mandatory as of 1st July 2016, although current stock in trade can see out its shelf life. Additionally, businesses have two years to transition, which means food products packaged up until 30th June 2018 can be sold without the new labels.
If your business is going to be affected by the Country of Origin Labelling (CoOL) laws and you need assistance updating your product label formats for compliance, please complete the enquiry form below.