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Avery Dennison Partnership - A framework for productivity and profitability

insignia is a national label manufacturer, servicing businesses Australian wide with custom made and stocked label products. Avery Dennison is a raw material supplier for businesses around the world, supplying quality papers and adhesives for the production of premium products. insignia and Avery Dennison have a strong and long-standing relationship, and Avery Dennison is the world’s leading manufacturer of label materials.

Labels are pivotal for both companies and for over 20 years, these two companies have built a framework of common strength, stability and mutual understanding. It is a reciprocal arrangement with Avery Dennison supplying insignia with the raw material product that is used in their label manufacturing division; while insignia provides Avery Dennison with their Datamax thermal label printers.

In keeping with their commitment to the development of new and innovative ideas, Avery Dennison have relied on the industry knowledge and understanding of insignia for the provision and service of their printers. As with all machinery, reliability and warranty are significant for a healthy bottom line and insignia’s service and technical support keeps Avery Dennison supplied with reliable printers that assist them in maintaining their status as a world-class label material manufacturer.

Avery Dennison’s preferred choice is the Datamax thermal label printers. Well-known for the excellent warranty and service repair, Datamax have designed the W-Class family of printers to address the specialised printing needs of applications where wide label formats are industry-standard requirements.

The W-Class features higher standard memory, a strong processor, and the scalability required in today's connected workplace. W-Class printers are constructed to endure the most intense industrial printing environment, with an all-metal chassis and heavy-duty metal exterior designed to protect Avery Dennison’s investment. In particular, the Datamax W-8306 features an 8.5" (216mm) print width, 300 dpi (12 dots/mm) and has speeds up to 6" (152mm) per second. It is ideal for heavy-duty applications and comes equipped with a 32-bit 90-MHz true multi-tasking Motorola ColdFire™ processor and 16MB of standard memory that provides accelerated first-label output and variable-data printing. It has an easy to read front LCD display with built-in international language support.

To assist Avery Dennison achieve their commitment to service, insignia believe that the modularity of Datamax printers means adaptability for different environments and upgrading is simple and efficient. This printer integrates well with any system and an optional USB, ethernet and Twinax/Coax support allows the printer to connect to virtually any host system environment. Couple this with the Datamax I-class printer line and Avery Dennison has for them, the most comprehensive, cost-effective industrial label printing solution and because of the beneficial partnership with insignia, they are assured of the same exceptional value in the future.

The DMX-I-4308 printer, engineered with precision-built printer mechanism and state of the art electronics, is perfect for applications requiring very small labels, intricate graphics, or two-dimensional barcodes. The 300 dpi (12 dots/mm) printhead, coupled with the capability to accurately maintain critical print registration, enables the I-4308 to produce labels for applications such as small parts tracking and identification of wiring harnesses.

The I-4308 is also an excellent product for generating intricate DataMatrix or PDF-417 barcode labels. The die-cast aluminum frame and metal cover provide a rugged, reliable platform that stands up to the harshest industrial environments requiring around-the-clock activity. With print speeds up to 8 inches per second (203mm/sec), there is no waiting for high-resolution labels.

A field installable flash/font expansion card allows for storage of label formats, graphics, downloadable fonts and international language print capabilities, thus minimizing formatting download time and maximizing printer output. Datamax printers all feature colour coded operator cues, easily accessible printhead mechanism, ribbons that can also be loaded and unloaded in a snap and flash upgradable firmware. insignia are Datamax specialists as well as the Datamax warranty provider in Australia. Any company entering into a partnership with insignia is assured of their long-term commitment to that partnership and nation-wide support.