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About us

A Partner to Help You Compete

We've been delivering innovative identification and traceability solutions to Australian businesses for over 50 years. Over this time, we've grown as an Australian family-owned and operated business and are proud to work with and support 5,000+ customers across all industry sectors, Australia-wide.

As part of the Winson Group with our sister company Signet, Australia's leading packaging supplier, our aim is to help Australian businesses grow. We do this by focusing on continuous improvement and productivity optimisation, to help our customers drive down costs, maximise output, and achieve operational optimisation. We're widely recognised as experts in identification and traceability, and work with world-leading brands in thermal printing, barcoding, data capture, and marking & coding, including Domino, Zebra, Honeywell, GS1 and many more. We're also a leading national label manufacturer, and produce custom product labels, overprint labels, and blank labels and tags from our production hubs in Brisbane and Melbourne.

We're always looking for ways we can improve your efficiency, productivity, quality and reputation - that's why we go beyond being just another supplier. We're part of your team and will continue working with you to improve your productivity and efficiency and help to unlock your business's full potential.


Solutions for every industry

We're an industry leader in identification and traceability, and our solutions are designed to help improve your efficiency, productivity and traceability, and protect your brand. Click the links below to learn more.

Create crisp, clear, and permanent best before, use-by and batch codes on your products

Create and print GS1-compliant general-purpose logistics and SSCC freight labels

Increase carton and pallet labelling productivity and accuracy with automatic print and apply labelling

Custom product labelling solutions that distinguish, promote and protect your brand

Marking and coding solutions to suit any substrate, delivering traceability that will last the life of your product

Real-time visibility of your inventory in the warehouse, in the supply chain, and on the retail shelf

Empower workers with devices designed to enhance productivity, reduce time in motion and boost performance

Equipping businesses with GS1-compliant labelling and coding solutions for cartons and pallets

“Good quality products with excellent service and stock availability.”

Brett White, Picking Manager, L'Oreal Australia                                                 

“Fantastic customer service, reliable stock supply and support with the quality to match, this builds confidence and trust with our business to be assured we will be meeting demands from our customers.”

Justin Scherger, Purchasing Manager, Australian Lamb Company (Minerva)

“Always been a pleasure working with insignia. I look forward to our ongoing relationship.”

Jaemen Jamieson, Warehouse Manager, Lack of Color

I have noticed that the quality of all the labels has been up to the mark, and we have never faced any issue with the product till date. I would also like to add that all the people involved in insignia are dedicated and hardworking and they always go out of their way to help their customer.”

Yash Thakore, Purchasing Officer, ChemSupply Australia

“I have been engaging with insignia since approx. 2015 as both a warehouse storeman and as a buyer. I have found them helpful and reliable.”

Jason Miller, Inwards Goods Coordinator, Philmac

I have been working with insignia for some time now. I find their service is at the top end and the quality is great. If I have any issues, they are resolved very quickly.”

Bradley Hungerford, Operations Manager, Andrew's Meat Industries

Just wanted to say a massive thank you to you and your team for getting these yellow 50x50 tags to me in record time. It was unexpected this quickly, but I know that my client and I really appreciate it!!”

Noel Battistuzzi, Site Operations Lead, Saito Australia


We’ve helped 5,000+ companies innovate & improve operational efficiency

Australia’s most historic family-owned winery, Yalumba Winery introduced our Domino D320i CO2 Laser Coder, after facing the problem of ageing equipment on their production line. Watch how our solution helped them increase uptime and improve traceability.

Australian packaging supplier Signet completes approximately 6,000 carton picks per day across six distribution centres. Find out how we helped them reduce pick time by 40% and save 8 hours per week with a wearable scanning solution in their carton picking process.

One of Australia's finest chocolate makers, Chocolatier Australia, automated their manual best before date and batch code process with our innovative coding solution to drive greater efficiencies on their production line and improve product traceability.

National logistics company Rocky’s Own Transport upgraded their manual delivery management process with our enterprise mobile scanning and printing solution, leading to increased traceability, plus reductions in delivery times and manual delivery and inventory errors.


We distribute leading brands with the best global products

We've partnered with the best global brands in product marking, coding, thermal printing and data capture to bring you industry-leading technology designed to enhance your productivity, increase accuracy and reduce errors.


B & R Enclosures



O - Basf







Continental Kosher



Lion Nathan



Robert Bosch



Toyota Australia


Guzman y Gomez

Guzman y Gomez





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Whether you're evaluating a new project, looking to break into the market, or upgrade existing equipment, we're here to help.

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