Case Study 7 - Avery Dennison - How partnerships can be a framework for productivity and profit

How Partnerships can be a Framework for Productivity and Profit.

Healthy business partnerships are invaluable for any business, as each business partner is able to draw from the strengths of the other partner to find workable and cost-effective solutions that benefit both parties. Not only that, partnerships bring expert industry-specific knowledge and connections, which in turn, strengthens and broadens the impact both companies can make in their fields of expertise.

insignia, a labeling specialist, has found this to be true and actively works in synergy with all their labeling partners towards fulfilling their business objectives. One strong and long-standing relationship they have is with Avery Dennison, the world’s leading manufacturer of label materials.

Labels are pivotal for both companies and for over 20 years, these two companies have built a framework of common strength, stability and mutual understanding. It is a reciprocal arrangement with Avery Dennison supplying insignia with raw material cheeses that are extensively used in their label manufacturing division while insignia provides Avery Dennison with their Datamax thermal label printers.

Both companies share similar values - strong, timeless values that prove themselves through longevity. Companies that are leaders in their field for many years are companies with solid values foundational to the way they do business. When two such companies begin to build a relationship, the maintenance, health and growth of their relationship is possible because they not only share similar values but do business based on those values.

insignia’s success has been built on the values of honour, diligence, embracing change in order to grow, as well as ownership and commitment. Bring these values into play alongside Avery Dennison’s values of integrity, service, teamwork and innovation, and productivity as well as profit are the result.

In keeping with their commitment to the development of new and innovative ideas, Avery Dennison have relied on the industry knowledge and understanding of insignia for the provision and service of their printers.

As with all machinery, reliability and warranty are significant for a healthy bottom line and insignia’s service and technical support keeps Avery Dennison supplied with reliable printers that assist them in maintaining their status as a world-class label material manufacturer.

Avery Dennison’s preferred choice is the Datamax thermal label printers. Well-known for the excellent warranty and service repair, Datamax have designed the W-Class family of printers to address the specialised printing needs of applications where wide label formats are industry-standard requirements.

Staying true its values of innovation and service, Avery Dennison chose the W-8306 and I-4308 label printers as they are the most advanced of their kind in the marketplace today. The W-Class features higher standard memory, a strong processor, and the scalability required in today's connected workplace. W-Class printers are constructed to endure the most intense industrial printing environment, with an all-metal chassis and heavy-duty metal exterior designed to protect Avery Dennison’s investment.

In particular, the Datamax W-8306  features an 8.5" (216mm) print width, 300 dpi (12 dots/mm) and has speeds up to 6" (152mm) per second. It is ideal for heavy-duty applications and comes equipped with a 32-bit 90-MHz true multi-tasking Motorola ColdFire™ processor and 16MB of standard memory that provides accelerated first-label output and variable-data printing. It has an easy to read front LCD display with built-in international language support.
 
To assist Avery Dennison achieve their commitment to service, inisignia believe that the modulariy of Datamax printers means adaptability for different environments and upgrading is simple and efficient. This printer integrates well with any system and an optional USB, ethernet and Twinax/Coax support allows the printer to connect to virtually any host system environment.

Couple this with the  Datamax I-class printer line and Avery Dennision has for them, the most comprehensive, cost-effective industrial label printing solutiion and because of the beneficial partnership with inisignia, they are assured of the same exceptional value in the future.

The DMX-I-4308 printer, engineered with precision-built printer mechanism and state of the art electronics, is perfect for applications requiring very small labels, intricate graphics, or two-dimensional barcodes. The 300 dpi (12 dots/mm) printhead, coupled with the capability to accurately maintain critical print registration, enables the I-4308 to produce labels for applications such as small parts tracking and identification of wiring harnesses. The I-4308 is also an excellent product for generating intricate DataMatrix or PDF-417 barcode labels. The die-cast aluminum frame and metal cover provide a rugged, reliable platform that stands up to the harshest industrial environments requiring around-the-clock activity.

With print speeds up to 8 inches per second (203mm/sec), there is no waiting for high-resolution labels. A field installable flash/font expansion card allows for storage of label formats, graphics, downloadable fonts and international language print capabilities, thus minimizing formatting download time and maximizing printer output.

Datamax printers all feature colour coded opertor cues, easily accessible printhead mechanism, ribbons that can also be loaded and unloaded in a snap and flash upgradable firmware.

insignia are Datamax specialists as well as the Datamax warranty provider in Australia. Any company entering into a partnership with insignia is assured of their long-term commitment to that partnership and nation-wide support.