A Partner to Help You Compete

insignia has close to 50 years experience in the labelling and coding industry. We are a National label manufacturer and distributor of top international thermal printing and coding solutions.

As part of the Winson Group with our sister company Signet, Australia's leading packaging supplier, our aim is to help Australian businesses grow.

We are well aware that the solutions we provide are mission critical to our customers' businesses. Reliability is paramount to each one of them; this is why insignia is about long term partnership, trust and quality. It is vital we are tried&true in everything we do.


A Partner to Help you Compete

We're confident that we can add genuine value to your operations. We've got the experience, the industry expertise, and the passionate team always working to make sure they deliver for you. Our mission is focused on helping Australia compete and your business is part of this vision.

By working with our customers to create unique solutions for their businesses, we've fostered relationships that go way beyond mere sales and transactions.



Market Leading Products

At insignia, we’re focused on continually providing our customers with market leading products and technologies aimed to build market competitiveness for Australian businesses and help them compete on a global scale

Nationwide Coverage

Nationwide assistance and support strategies are a vital part of our commitment to you. We've got the experience, expertise and the passionate team always ensuring they deliver for you and provide industry leading service nationally

Expertise Across Industries

With close to 50 years of industry experience, insignia creates labelling and coding solutions for every industry, from the retail environment to industrial manufacturing

What we do

Manufacturing a range of prime product labels, blank labels, barcode labels and laser labels, insignia hosts two state of the art press rooms located in Brisbane and Melbourne operated by our dedicated and highly qualified tradespeople.

Focused on reliability and quality, from our people, processes, and award-winning labels, we support every product we sell with our Technical Support, Customer Support and Account Management teams.

Distributors of Leading Brands


Distributing leading brands such as Datamax-O'Neil, Zebra, Bixolon, Intermec, Carl Valentin and Domino, we take complete ownership of your labelling and coding requirements. These brands cover the best global products for desktop and portable printers, as well as coding, marking and labelling automation equipment


Explore our Brands

Trusted by Our Customers

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